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Trade shows! Love them or hate them, exhibitions, trade shows and consumer shows are a crucial cog in the marketing plan for many businesses. Not only are trade shows and expos an ideal way to show off a new product or introduce a new service to customers, they’re also a great way to make new connections, reinforce a brand, attract investment and gain new prospects. Killer trade show displays are one of the most important factors of a successful  trade show, and  event marketers and trade show exhibitors are waking up to the wow factor that a modified shipping container exhibit brings. They’re also realising the other huge benefits that a shipping container exhibit has over traditional displays – its portability, security, and almost instant set-up times.